![]() If you want people to read your emails, stop making them READ and start making them CARE by telling a story. ![]() This is why every-politician-ever invents a story about “little Rhonda from Iowa” when they really just want to make a point about, like, corn zoning laws. Not to get all science-y on you, but when we read a good story, our brains actually release oxytocin (the happy bonding hormone) which means suddenly, we CARE about the people involved. One of my favorite studies shows that messages delivered as stories are twenty two times as memorable as facts. (Um, Super Bowl commercials have a giant budget for a reason.) They get retold, passed down, and ultimately, remembered. Sure, they may be extremely overbooked and stressed out, but they’ll welcome the distraction-because stories stick, and stories connect. Here’s why: no matter how busy your audience is, they’ll make time for great stories. My simple, yet absolute holy grail advice for great emails? Start telling great stories. 5 Ways To Write Email Newsletters and Keep Your Readers Engaged #1 – TELL BETTER STORIES They want the details that create memorable, relatable personal connections. ![]() No one wants to read the email you think you should write they want to hear what you really think, what you bought, that embarrassing story, what you’re learning, experiencing, hating, feeling… Instead, you’ll have to venture off into the world of the unknown and consider writing what you actually want to say, because chances are, your subscribers are as sick of the typical marketing content as you are. You know, that place you land when you don’t send enough giant buttons or calls to action or spotlights on that one product you’re dying for your audience to buy. Then you’ll have to ditch the digital marketer jail. ![]() So, you want to stop writing boring emails (and fall in love with email marketing for good)? In our last post, I showed you a little bit about how it worked, but now I want to walk you through the strategy involved. (“I bet THIS is going in the newsletter!” = a phrase I hear a lot!)Įverything suddenly turned into email newsletter content in my mind, and TONIC has been reaping the rewards ever since-so I figured it’s time for me to share the “how to” of it all, since so far all I’ve done is tell you what not to do. That time I got stuck in Panama? Newsletter. If I have a weird experience at the grocery store? Newsletter. & even better? Writing content for our subscribers feels easy, now that we know our audience is much more interested in real-life rambles than the perfect, curated “tips and tricks” that they’re bombarded with on every other marketing platform. □)Īnd when we finally decided to use our email newsletter to sell, it WORKED. It went from a chore I dreaded to the highlight of my week (And many of our #longandweird subscribers’ weekly highlight, too. Our boring sales emails transformed into a famous (kinda weird) newsletter responsible for generating multiple 7-figures in two years.Įmail is now THE most powerful tool in our business. Heck, our entire business model - and revenue - changed. I never expected the response I’d get.Īs it turns out, everyone ELSE was *also* bored in quarantine, procrastinating, hated their email signatures, needed to discuss Nick Miller, and wanted something funny to read?Īnd in that one moment, our entire approach to email marketing changed. It didn’t look pretty, there were 0 buttons, no fancy email newsletter layout-but it was fun to write (I’d kind of forgotten I love to write), it made me laugh, and it was sort of helpful? So I hit send and walked away.Īnd… holy crap. And instead of writing our typical “5 quick ways to make your website better!” email, I got distracted by our ugly email signature and wrote this weirdly long, random, not at ALL marketing-y email about procrastination, email signatures, and Nick Miller from New Girl (weirdly hot, right?). One day, during the first of 19385 days in quarantine, I was bored. In fact, while I knew we “had to have an email list” because blah blah, there’s no algorithm, you don’t have to dance and point in the inbox, etc., I could never think of anything to write about and thus, either sent NO emails or hated what we did send. And it definitely wasn’t generating a giant chunk of our revenue. Two years ago, email marketing was my least favorite thing I did for our business. Hello, nice to meet you, I’m Jen-former email marketing hater.
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